Xtra

Xtra is a subsidiary of a leading European ceramics manufacturer, specialising in large-format porcelain sheets with a refined 6mm thickness. As a sub-brand, Xtra was positioned to explore a more expressive and creative direction within a category traditionally dominated by neutral, monochromatic surfaces.
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The brand centres on the use of bold geometry, oversized forms, and confident colour to challenge conventional expectations of porcelain. Large-scale shapes and graphic compositions were used to introduce a sense of play and flexibility, allowing surfaces to become a deliberate design feature rather than a background finish.
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Alongside its creative intent, Xtra’s slim 6mm profile and advanced manufacturing support architectural use across walls and floors, balancing visual expression with performance.
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