Mairangi Tutors

Mairangi Tutors set out to challenge the traditional look and feel of tutoring. In an industry that often feels rigid and uninspired, the goal was to create a brand that felt energetic, flexible, and genuinely engaging for students.
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The identity is designed to adapt. A modular visual system allows the brand to shift tone depending on subject, age group, or context, reflecting the way tutoring flexes around each student rather than forcing everyone into the same structure. Colour, layout, and graphic elements are used to bring warmth and personality to learning materials, without losing clarity or focus.
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Applied across student packs, worksheets, signage, and digital touchpoints, the brand helps make learning feel more approachable and less intimidating. The result is a tutoring brand that feels modern and human, supporting Mairangi Tutors’ adaptive teaching approach and making learning feel more engaging from the very first interaction.