Petra Stone

European Ceramics is an established leader in natural stone flooring, wall, and surfacing products sourced from regions around the world. For their newest offering, Petra, a branded marble series with integrated textures and exclusive finishes, the brief was to create an identity that celebrated the character of the stone and referenced its region of origin.
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Inspired by traditional marble extraction, the identity draws on the raw, monumental nature of quarrying. The Petra logo is a modern interpretation of a marble block, expressed as a simple cube that acts as a bold and timeless visual device.
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The sample boxes, a key promotional tool for architects and designers, extend this idea further. Each box features a cube marble sample set within a quarry-like terrace, evoking the experience of extracting the stone itself and reinforcing the craftsmanship and heritage behind the material.