5K

5K set out to reframe how a disposable vape brand could show up in a crowded, highly competitive market. The goal was to create a clear, ownable presence that felt considered and premium, without pushing the product into a higher price bracket.
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Rather than competing on noise, the brand takes a restrained, functional approach. Metallic card stock and minimal colour were used to create strong shelf impact through contrast, helping the product stand out against oversaturated competitors. The result is a packaging system that is visually distinctive, cost-aware, and easy to extend across future product lines, supporting both immediate launch and long-term brand growth.