Jonite

Jonite set out to reposition how an engineered stone drainage product is presented within the architectural space. The focus was on shifting perception from a purely functional system to a considered material that supports design decisions at the point of specification. The work centred on two key touchpoints. The product catalogue and the sample box.
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Rather than overloading with information, the catalogue was structured as a clear, working tool. Content is organised to make comparison easy, helping architects quickly understand the range and select with confidence. This is supported by a sample box designed as a tactile extension of the system, where materials and finishes are presented with clarity and intent, allowing for direct, physical engagement. The result is a cohesive, decision-focused experience that aligns how Jonite presents with the quality of the product itself, making it easier to specify and harder to overlook.