Martin Kells Developments approached Urlich Studio to create brand identity, website, brochure, interior finishes and marketing communications for a new apartment development in the hip inner city suburb of Kingsland, Auckland. Station 580 blends high-end finishes with chick inner city living. A mix of one, two and three bedroom apartments. The brand and identity system references city transportation networks. This coincides with the location of Station 580 as Kingsland Train Station is a stone throw away.