Durello approached Urlich Studio for new packaging design for a range of Brazilian delights, aiming to bring a fresh look to these products being sold in New Zealand and offshore. The approach was to create a strong visual scheme that connects with the cultural story of Durello. We did this by using the traditional checked pattern that is found throughout Brazilian home kitchens and has a strong relationship with home baking. Using this as a flavour device it gave the Durello range a strong presence and findability in the Supermarket.